The Eurojackpot campaign created for Lounge Group Szerencsejáték Zrt. won silver at the international WINA Awar

By: Trademagazin Date: 2023. 06. 29. 11:48

The WINA (World Independent Advertising Awards) was created in 2016 with the aim of allowing the works of independent, multinational agencies and networks from all five continents to compete with one another in front of a hundred independent, world-class professionals. The Lounge Group nominated two campaigns for this competition, both of which were shortlisted.

The second-place Eurojackpot campaign was timed for the game’s 10-year anniversary, and basically drew the attention of game-loving fans to the increase in the maximum jackpot that can be won in case of accumulation, as well as the weekly extra draw. Szerencsejáték Zrt., as a responsible game organizer, considered it important to point out that the increased jackpot was such an unimaginably large amount that it is difficult to comprehend with common sense. Therefore, it is important that the lucky winner will be able to handle this properly.

In accordance with these criteria, the creative concept is based on humorously exaggerated situations and focuses on the basic truth that there are things that do not change even under the influence of a huge jackpot, only the range of possibilities expands. During the campaign, this unexpected improvement in the quality of life was presented through a surreal personal story, where a Eurojackpot winner directly tells how his life has not changed.
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