That’s why Shein is so successful

With the spread of e-commerce, shops focused on online sales appeared alongside traditional fast fashion stores, but Shein went even further. It uploads seven to eight thousand new clothes every day, making it the biggest player in the field of so-called real-time retail. The store’s primary reach lies in its low prices, which make things accessible to everyone, G7 points out. Although the price of this is poor quality, customers are willing to put up with this disadvantage for the low prices.

The average Shein product costs $14, from socks to winter coats. During the continuous promotions, you can also buy HUF 1,000 dresses and HUF 2,000 jeans. Compared to H&M’s average price of $26 or Zara’s $34, Shein clearly has a competitive advantage with its pricing policy.