1500 exhibitors, 33 thousand visitors: one of the world's greatest FMCG tradeshows

After a successful 10th anniversary, SIAL China is ready to raise the bar even higher for 2011! The event will take place from 18th to 20 May 2011.

While Chinese economic growth can not be refuted, SIAL China consolidates and reinforces its position as the largest & leading food & beverage show in Greater China

SIAL China is the reference for buyers seeking suppliers and partners and for exhibitors to sell their products to the world largest food consumption market. It also showcases the food innovations of today and the trends of tomorrow.

SIAL China is the Chinese biggest meeting point for the food and beverage professional industry in 2011. Major market players from retail, catering, hotel/restaurant/café (HoReCa), food services, the import/export trade and manufacturing come to this show.

The 12th edition expects:
– More than 1,500 exhibitors from 80 countries and regions
– 52,000 sqm on 5 halls (+29% within 2 years!)
– More than 33,000 professional visitors
– More than 50 tasting, demonstrations, conferences, meetings, forum and other events…
With 30 sectors, SIAL China draws the all spectrum of the food industry actors.

SIAL China on growth track for 2012

Up today, the organizers confirmed that the exhibitor’s reservation rate is up to 27% compared with 2010, at the same period. Many countries have already confirmed their participation: Portugal, France (+11% in surface), Spain, Taiwan Region (+13%), USA, Italy, Mexico, Poland, Ireland, Argentina…

Without forgetting Korea who will be welcomed as Guest country of Honor in 2011!

SIAL China – 1st Wine Hall for China’s Market

Following the Chinese high interest in wine and spirits products, SIAL China will offer the largest wine section at a food & beverage exhibition in China by opening in 2011 a new hall specifically dedicated to wine and spirits offers. This will make SIAL China the biggest wine exhibition in Mainland China.

The hall will also gather the numerous events about this growing market. Visitors will re-enjoy for the 3rd consecutive year the Wine Innovation Forum and the premium Tasting Room. Best Buy China Competition – 12th edition – will highlight the best value for money wines exhibited in the show. Two new events will energize the business with the organization of Wine Experts Contest and Wine Business Meetings with the main distributors and importers in China.

Remember this date (May 18-20, 2011) to join Shanghai: Asia’s New Food, Beverage and Hospitality Capital!