Ocado to eliminate 27 tonnes of plastic waste a year from its private label range

By: Trademagazin Date: 2021. 04. 28. 14:53

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Ocado is reviewing its private label product range. Ocado is revamping its 530-item product range to make its products and branding appear more appealing on screens. In addition to the distinctive colour change from green to purple, the main focus of the overhaul is to remove millions of packing components and save 27 tonnes of plastic waste a year