The turnover of SZÉP cards could increase by hundreds of millions by the end of the year – from December the credit can also be spent on food

By: Trademagazin Date: 2025. 11. 27. 11:22

🎧 Hallgasd a cikket: Nyelv: Sebesség: 1.05×

According to the government’s decision, it will once again be possible to purchase cold food with the SZÉP card from December 2025 to April 2026. The return of the previously very popular measure will make everyday shopping easier, while the extended margin reduction will also have a positive impact on fourteen additional product groups. The decision rewrites the role of the SZÉP card, which was used as a fringe benefit, and which has so far served primarily for recreational and hospitality purposes. By the end of the year, it will also dramatically boost this year’s SZÉP card turnover.

“The new, temporary regulation clearly shows that the SZÉP card is no longer just about relaxation, but also about conscious everyday life”

– commented Zoltán Rammacher, Marketing Manager of the K&H retail and SME segment. “With the holiday season approaching, it may be particularly useful for customers to be able to use their credit for food purchases. In addition, the measure may also have a traffic-boosting effect for food retailers.”

The expert added:

“The periodic expansion of the SZÉP card’s functions helps households plan their spending, while also stimulating the economy. The most important thing for customers is that payment is easy and fast – whether they are shopping in a store or online. The digital SZÉP card offers a practical and popular solution in this regard, which was first available on the market at our bank in 2023. Since then, more than 300,000 transactions have been carried out with it, totaling more than 1 billion forints.”