EuroShop: all that is important for stores

According to Szilvia Máté, representative of the Düsseldorf exhibition in Hungary, a record number of exhibitors will attend the EuroShop event to be held in Düsseldorf between 23-27. February. 55 per cent of the 1,800 exhibitors come from 50 foreign countries. The four main topics of the exhibition will be: 1. Store construction and design, including lighting, coolers and furniture, under the name EuroConcept 2. Visual marketing, in-store sales promotion, POS marketing – EuroSales. 3. IT and security – EuroCIS. 4. Installations for exhibitions, design and events – EuroExpo. A whole day event will be held by POPAI about the latest trends in POP marketing on 26. February. The last day of the eexhibition will be the “Day of innovation in commerce” dedicated to presentations about new concepts, strategies and visions for decision makers in international commerce.