European Tourism Forum

The European Tourism Forum (ETF) took place in November, bringing together leaders and policymakers from EU institutions, the industry’s major technology providers, tourism researchers and academia, to search for joint European responses to the sector’s challenges.

This article is available for reading in Trade magazin 2024/12-2025/01

László Könnyid, CEO of the co-host Hungarian Tourism Agency (MTÜ) underlined : one of the main priorities of the Hungarian Presidency is to increase European competitiveness, with the help of digitalisation and AI. //