Aldi Belgium’s energy drink begins European conquest

Since its launch in 2002 Aldi Belgium’s private label energy drink, Golden Power, has grown to become Belgium’s most popular and biggest drink brand.

This article is available for reading in Trade magazin 2025/11.

Following the product’s success, Aldi Nord has decided to launch the brand in several other European countries by the end of 2025, including Germany, France, Spain, Portugal and Poland. Golden Power is currently available in five flavours