POS Media opens first office in Germany

Bucking current economic trends, POS Media Europe has opened a new office in Munich as part of the company’s continued international expansion, making their point-of-sale advertising products and services available throughout Germany.

POS Media Germany is a joint venture with German supermarket advertising company, andré media. Founded in 1979 and with a presence in over 20,000 retail outlets across Germany, andré media is based in Regensburg and now has over 500 employees. Under the terms of the joint venture andré media will have a 25.1% interest in the new company and POS Media now has rights to andré media’s retail networks throughout Germany.

POS Media Germany will capitalise on this access to offer nationwide integrated in-store
campaigns in the top German retailers. As the market leader in point-of-sale advertising in Europe, POS Media already works with leading retailers including REAL, METRO, Kaufland, Rewe and Adeka, and has built long-term successful relationships with the top 100 FMCG brands including P&G, Unilever, Nestlé, Coca Cola, Danone a.o. and Kraft.

‘This is part of a planned, strategic expansion to satisfy the demands of our retail partners and clients,’ states CEO and owner Richard van het Bolscher.

‘We are also planning to introduce new products and carriers to the German market.’

The establishment of the office in Munich will be followed by other satellite offices in strategic locations around Germany to ensure that full, nationwide service levels are available to all clients. A core start-up team has been recruited and is already in place.