Europe is slowing down, but we aren’t

Gergely Kovács
client executive
Nielsen

Like-for-like retail sales augmented by 3.4 percent in Europe in the 2nd quarter of 2019. The sales growth in this period was 7.7 percent in Hungary – this was the second fastest growth rate on the continent, behind Turkey’s plus 19.2 percent, reveals the quarterly Nielsen Growth Reporter.

Europe is showing the signs of economic slowdown. Prices elevated by 5.6 percent in Hungary and they grew by 2.9 percent in Europe. The Hungarian food market expanded by 8.1 percent in value; the drug market produced a 5.8-percent sales growth. Nielsen’s client executive Gergely Kovács told: The Hungarian FMCG sector is doing exceptionally well. Although shoppers are more afraid of growing prices than before, this fear doesn’t manifest in market trends. //