Europe’s favorites are now available at home – award-winning products at discounted prices on Kifli.hu

Rohlik Group’s private label products have received further recognition on the international stage: the company has won four awards at one of the world’s most prestigious retail competitions, the 2025 PLMA International Salute to Excellence Awards. More than 550 products from 65 retail chains from 24 different countries were entered into the competition. The victory is therefore a major recognition for Kifli.hu.

Rohlik’s three private label product lines – Yutto, Ubomi and Moddia – were also considered outstanding by the jury in terms of quality, inventiveness, design and value for money.

Award-winning products by category:

Healthy snacks: Yutto freeze-dried mango slices
Coffee: Ubomi decaffeinated Honduran coffee beans
Baby care: Moddia diaper mat
Paper products: Moddia PureCycle toilet paper

Rohlik’s long-term strategy focuses on private label products. The company aims to offer premium quality at an affordable price. The company currently offers more than ten private labels, both in the food and household categories – developed together with trusted partners.

“We don’t follow trends – we set the standard ourselves,”

said Petr Chvojka, Head of Private Label Products at Rohlik Group, who added that

“at Rohlik, the focus is on the needs of our customers. What they can do to live and eat better. Our goal is to make quality products not a luxury, but accessible to everyone at a reasonable price. These awards also prove that this direction is not only right, but also effective.”

In recent months, Rohlik Group has also launched two new private labels specifically tailored to the needs of family customers: the Lambini organic product line (organic baby food with Demeter certification) and the Moddia Baby brand (non-food baby care product line – diapers, diaper wipes, pants and changing mats).