Europe on the defensive

Market trends in the first years of the 21st century have caused a lot of anxiety for European winemakers, including Hungarians. They are increasingly worried by the invasion of cheap wines from the US, South America, Australia and South Africa. According to German experts, winemakers should join forces with gastronomy to promote wines made using traditional methods. The French focus on marketing and market analysis. Italians agree that more intense communication is needed. Edit Ditz, communications director of Danubius Kereskedőház also sees professional marketing and brand building as the secret behind the success of wines from the new world.