ETresearch eye tracking measuring at Foodapest as Hungexpo’s partner

Hungexpo and ETresearch will cooperate in implementing eye tracking measuring at Foodapest (5-8 February 2012). The goal of the measuring is to watch exhibitors’ stand through the eyes of visitors, to survey which communication surfaces and pavilion designs are able to raise visitors’ interest. After the measuring, a document will summarise the findings and ETresearch will be able to reveal to exhibitors which solutions were successful.