Not on the menu

There are many people enchanted by the idea of ordering dishes which are not on the menu, because this makes them feel they are privileged. There are also many restaurants in the USA, especially Italian ones, which are ready to fulfil such requests. This is a good way of recruiting regular guests and also of utilising materials left over from standard orders. In any case, guests really do feel that they are special. This is another good example of how we can take advantage of the human ego using some basic psychology.