Summer moves north: Scandinavian tourism grows by leaps and bounds

By: Trademagazin Date: 2025. 05. 05. 10:18

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Summer heat and climate change are driving more European travelers to cooler Scandinavian destinations, according to data from Black Tomato and the European Travel Commission.

Norway, Sweden, Finland and Iceland have seen a surge in popularity as the “coolcation” trend continues. The cultural attractions of Stockholm and Helsinki, as well as the Viking Line ferry service connecting the two cities – including the revamped Viking Cinderella – are particularly popular with travelers. With cool summers, long days and family-friendly options, Scandinavia is increasingly becoming an alternative to the Mediterranean in the summer season.