Starbucks would expand in Northern Europe

After decades of virtually ignoring the highest coffee-consumption market in the world. The European chief of Starbucks Corp. is looking to give a swift and substantial jolt to the coffee giant's tiny presence in the pricey Nordic region.

The Seattle company currently has eight stores in the Nordic region, mostly tucked into train stations and behind security gates at airports. In an effort to find more customers and attract a more steady diet of repeat customers, it has signed a deal with a Norwegian firm—Umoe Restaurant Group—in hopes of building a far more robust network in some of the healthiest economies in the world.. (marketinginfo.hu)