Google Shoploop launched in North America

As Google’s manager Lax Poojary wrote on the company’s blog: Shoploop provides a more interactive experience than browsing on a traditional online shop page.

Shoploop videos are shorter than 90 seconds and they help to discover new products in a fun way. Users can go directly to the website of the e-commerce company from the video and buy the item they like. Shoploop is only available in North America and runs exclusively on smartphone.

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