Demand kept growing for curd-filled bars in terms of value

Cooled snack bars are the 11th most important among the 90 food categories measured by Nielsen, with annual sales nearing the HUF 27-billion threshold. In January-June 2011 value sales rose by 4 percent but volume sales dropped 2 percent. Curd-filled bars had a 73-percent volume share of the market – down 1 percentage point from the previous comparable period. Snack had a 25-percent share and curd dessert was at 2. Private labels carved out a 17-percent market share.