Chocolate eggs outsold rabbits in terms of value too

In the 2013 Easter period more than 900 tons of chocolate eggs, rabbits and other gifts were sold in the value of HUF 3.5 billion. Value sales were up 5 percent but volume sales were down 1 percent in comparison with Easter 2012. Chocolate eggs and rabbits dominated the market and for the first time more eggs were sold (39 percent) than rabbits (38 percent) in value; gifts containing chocolate had a 10-percent share. Consumers spent 81 percent of their money on milk chocolate products (up 1 percentage point), nougat products lost 1 percentage point and were at 10 percent, dark chocolates were stable at 6 percent. Retail channels: hypermarkets’ share grew from 45 to 48 percent, large floor space organised grocery stores were stable at 14 percent, discounters’ share fell from 24 to 22 percent, small shops’ share dropped from 12 to 10 percent, while drugstores’ share augmented from 5 to 6 percent.