Manufacturer brands improved their position

The annual market of cereals audited by Nielsen is around HUF 10 billion. Cereal flakes/bars are the biggest category. Retail sales were up 3 percent in terms of both value and volume in December 2010-July 2011. Cereal products are typically purchased in stores bigger than 400m² – they realise 80 percent of total value sales. Manufacturer brands increased their share from sales, from 73 to 75 percent in January-July 2011. Muesli sales dropped somewhat, by 2 percent in value and volume alike. In this category private labels bettered their share in value, by 2 percent to 43. Morning muesli bars: private labels’ share dropped 1 percent and they were at 31.