Traditional shops increased their market share

According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in 2009. Meat product sales in total remained stable. Meat product turnover was better than the average food turnover, but part of the demand shifted from expensive to cheaper products. Especially ‘lecsó’ sausage performed well: its proportion from total sausage sales grew from 28 to 31 percent, in terms of volume. Within the salami segment, winter salami’s share decreased from 36 to 34 percent. Private labels do not play a significant role among cured products. Both products’ market share was 4 percent in volume. The annual meat product market is above HUF 200 billion; sausage represents HUF 35 billion, while salami is around HUF 25 billion. Traditional shops increased their market share in sausage and salami volume sales by 1-3 percentage points.