Drugstores bettered their position

Household chemicals and cosmetics retail sales amounted to HUF 300 billion last year – no change from 2010 – and a 2-percent decrease was measured in terms of volume sales – reported the Nielsen Retail Index.

From the 60 product groups audited by Nielsen it is still hypermarkets that sell the biggest part: they have a 38-percent share from value sales and they realised 48-51 percent of detergent, softener and air freshener sales. Drugstores improved their position from 26 percent in 2010 to 27 percent in 2011. What is more, their market share was even bigger in nappy, deodorant, toothpaste and body lotion sales. Supermarkets and discount stores had a stable 18-percent share from value sales.