Nielsen: strengthening consumer confidence, increasing food sales

The buying mood of the Hungarian consumers continued to increase during the last ten months. The retail sales value of food products increased by 5 percent, while in terms of volume a 4 percent increase occured between December 2013 and September 2014, compared to the same period of the previous year.

The retail revenue of the ninety-food categories measured by Nielsen was about 1,225 billion HUF in the last ten months.

In the previous December to September period the value was stagnating, while the amount of food store sales fell by 4 percent, compared with the same period of the previous year. One important reason of the positive change that the Hungarian consumer confidence increases. The Nielsen Consumer Confidence Index was increassing from quarter to quarter last year. (Nielsen)