Highly concentrated retail turnover

Sales in all three categories were highly concentrated in February 2013-January 2014. Mayonnaise sales valued at HUF 7 billion (stable value sales, volume sales up 1 percent), the 401-2,500m² channel’s share was 38 percent in value. Manufacturer brands realised 70 percent of sales. Ketchup sales were worth HUF 5 billion (value sales up1 percent, volume sales up 2 percent), stores with a floor space above 2,500m² had a 42-percent value share from sales. Manufacturer brands’ share was 71 percent. Mustard sales represented a HUF 4-billion (neither value nor volume sales changed from the base period) value and stores bigger than 400m² were responsible for 70 percent of sales. Manufacturer brands’ share was 74 percent.