Strong, stable manufacturer brands

Annual sales of carbonated soft drinks exceeded HUF 5 billion in each of the last two years. In the February 2015-January 2016 period like-for-like value sales rose 6 percent and volume sales were up 3 percent. Manufacturer brands carved out 86 percent from value sales – just like a year earlier. Manufacturers paid HUF 8.51 billion (at rate card price) for television commercials, 23 percent more than a year before.