Shein’s UK subsidiary had a strong year, but serious risks cloud the outlook

By: Trademagazin Date: 2025. 08. 15. 11:46

Shein’s UK subsidiary has posted strong growth in 2024 as the company prepares for a global IPO. The division reported a 32.3 percent increase in revenue to £2.05 billion in its financial report released on Friday. Pre-tax profits also rose sharply, from £24.43 million to £38.25 million.

Despite the strong financial performance, management has warned of a number of risks. These include supply chain disruptions, rising costs from currency fluctuations and shipping charges, IT outages and changing UK regulations, which could require some products to be modified or withdrawn.

Shein also warned that falling consumer confidence due to high inflation and rising living costs could dampen sales.

The Chinese-founded but now Singapore-based online fast-fashion retailer filed for an IPO in Hong Kong this year after its London attempt stalled due to a lack of regulatory approval. The Hong Kong move is aimed at putting pressure on British regulators and accelerating its long-delayed IPO plans.