Strawberry Puppy: “Profi is 20 years old!”

This year’s 20th birthday campaign of the Profi discount chain is the worthy follower of last year’s campaign, with its unique retro feeling and its clear and identifiable identity.

The discount market with the new participants has changed significantly over the past few years in Hungary, so Profi needed a new concept in its professional communication.
In the course of the new creative concept Strawberry Puppy and Candy Bunny animated characters will replace the Korda György – Balázs Klári star couple. The birthday campaign is clearly aimed at further construction of the professional image of the renewal of the brand name and the increasing of the intensity of the purchase.
Beside the new campaign and communication strategy, Profi will dynamise its chain of stores with store renewals, and the creation of new customer zones.