Enviga – functional drink novelty by Coca-Cola

By: trademagazin Date: 2009. 02. 24. 14:38

European debut of Coca-Cola's and Nestle's new, green tee based energy drink Enviga.

Enviga is a
Nestea carbonated canned green-tea drink being jointly marketed by
the Coca-Cola Company and Nestle Switzerland. It is available in
three flavors: Green tea, Tropical Pomegranate and Mixed Berry.[1].
According to Coca-Cola, Enviga burns 60 to 100 calories per three 330
ml cans due to its high EGCG and caffeine content.


The face of Enviga in Hungary is Nóra
Ördög, famous anchorwoman of RTL Klub TV chanel. She said
it was a challenge for her to be part of the marketing mashine behind
Enviga.


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