Absolut Reveals Limited-Edition Bottle Collection For Tomorrowland 2025

The inaugural limited-edition bottle collection seeks to convey the electronic music festival’s fantasy theme, Orbyz, for 2025.

Tomorrowland usually keeps its main stage design under wraps until the festival opens.

However, this is the first time a brand has been invited to interpret and reveal Tomorrowland’s annual theme ahead of the festival.

‘It’s a bold, creative first, turning the bottle into a preview of the magic to come,’ Absolut noted.

Limited-Edition Collection

Currently, the 700-ml limited-edition bottles containing Absolut Original Vodka are available in Thailand.

Absolute will roll out the bottles in Belgium, the Netherlands, Switzerland, Poland, Slovakia and Serbia in June, followed by Brazil in September.

The bottles will be available for an approximate RRP of €22.99, Absolute noted.

Absolut and Tomorrowland’s partnership dates back to 2017 and began at a local sponsorship level with Pernod Ricard Belgium.

Debasree Dasgupta, global vice-president of marketing at Absolut Vodka, said, “We’re incredibly excited to be teaming up with Tomorrowland once again — not just for another limited-edition bottle drop, but to build on a partnership that goes far beyond the ordinary.

“This isn’t your typical festival collab. It’s a relationship built on real trust, shared values, and a mutual love for pushing creative boundaries.”

Dasgupta added, “At its core, United We Dance is about bringing people together — championing inclusivity, sparking connection, and creating unforgettable moments through the universal language of music.

“Whether it’s through our immersive spaces on-site or the latest bottle design that’s bound to turn heads, we’re here to help make every Tomorrowland experience that much more unmissable.”

Absolut Tomorrowland Partnership

Each bottle in the collection features a 360° screen-printed design, enhanced with innovative frost glow and metallic inks, reflecting the ‘Orbyz’ theme set in a magical universe made entirely of ice.

The collaboration will also include activations both at and outside the festival to unite festival-goers from more than 200 countries.

The partnership’s Diversity & Inclusivity Committee will reprise the theme of loneliness in light of its success in 2024 and its continued relevance in 2025, Absolute added.

The partners will also set up on-site breathalyser stations at the festival to promote responsible alcohol consumption and prevent drunk driving.

As the official vodka of the festival, Absolut will be activating a fully immersive on-site experience that taps into the high energy and excitement of Tomorrowland.

Across both weekends, a pop-up will offer festival goers interactive and shareable moments, before finishing at a bar where they can order an iconic Absolut cocktail, such as a classic Cosmopolitan or the new official Absolut cocktail created exclusively for Tomorrowland 2025.