Employer Branding in the Age of AI and GenZ Conference: The Continuation

The day began with a presentation by Dr. Mihály Soós, Director of the Institute of Marketing and Commerce at the University of Debrecen, Faculty of Economics, which analyzed the theoretical foundations of employer branding, followed by Noémi Csaposs, President of OHE, presenting the latest tools of employer branding.

The morning roundtable discussion was led by Katalin Márton, HR, People & Culture strategic consultant, and featured Orsolya Erdei, marketing manager at Kaiser Food, Anita Fazakas, culture and engagement specialist at METRO, Roland Kanyó, marketing&PR manager at dm, and Anna Pókecz, marketing manager at Cerbona, who discussed how employer branding shapes corporate identity.

After the coffee break, Miklós Magyar, regional HR director at VELUX, highlighted the effectiveness of international strategies, while Tímea Kovács, HR marketing specialist at BMW Group, emphasized the role of employee ambassadors. Andrea Dürr-Vízhányó, HR director at Ghibli, showed how HR and marketing cooperation can be successful, and Gyöngyvér Kiss, managing director of Civil Impact, presented how civil society organizations can contribute to employer branding.

In the afternoon, we heard a presentation on the cooperation of generations from Beáta Várkonyi, Director of Corporate Relations at Danone, and Doroti Orbán, Hungarian external communications expert, who told us how Generation X and Generation Z can learn from each other, without stereotypes. After that, in the presentation of Hajnerné dr. Barbara Horváth LL.M., Managing Director of HHB Consulting, data protection was emphasized in the age of artificial intelligence. The closing roundtable discussion of the day presented the everyday significance of employer branding through practical examples, highlighting the importance of HR and marketing cooperation, where Krisztina Bódi, CEO of Marketing Art and also a member of the Hungarian Marketing Association’s board of directors, spoke with Csaba Barsy, Commercial Manager of MOMERT, Ármin Fetter, Marketing Manager of Nutriversum, Valéria Gergely, Managing Director of Gergely Gasztronomi, Katalin Péter, Commercial and Marketing Manager of Naszálytej, and Brigitta Soós, owner of Soós Tészta.

This conference clearly highlighted that companies need to continuously innovate to meet the challenges of the digital age and new generations.