Sales of household chemicals and cosmetics rose

Last year sales of household chemicals and cosmetics rose 13 percent in value and 8 percent in volume in stores with a floor space between 201 and 400m². There were only about 800 such stores – they represent 4 percent of Hungary’s FMCG retail network. Their market share from household chemicals and cosmetics sales was a stable 3 percent (they realised 8 percent of grocery sales). From the top 10 drug categories sales of the following grew above the channel’s 3-percent average: laundry detergent, toilet paper, deodorant, fabric softener, shower gel. Nielsen audits the sales of 70 household chemicals and cosmetics categories.