The laughing bunny has disappeared from the Mexican box of Nesquik

By: Trademagazin editor Date: 2025. 05. 07. 09:40

In Mexico, the well-known laughing bunny no longer appears on the packaging of Nesquik, as local regulations prohibit advertising aimed at children on the packaging of foods with sugar content above the official limit.

Although Nestlé applies the well-established ‘60:40’ rule in its product development, i.e. it pays attention not only to taste but also to nutritional value and fortifies products with healthy additives such as vitamins – Nesquik from Mexico has two black warning labels indicating ‘Too much sugar’ and ‘Too many calories’.

According to the Swiss Tagesanzeiger, sugar plays a key role in achieving the 60:40+ rule, as the majority of consumers prefer a sweet taste, in particular in Southern countries.
Nesquik drink powder in Mexico, however, contains about ten grams less sugar (15.14 grams) than in Switzerland, for example, but still exceeds the permitted limit. The Mexican government, in response to the serious social problem of obesity, is cracking down on sugary foods, especially those consumed by children. The removal of the Nesquik bunny is part of the healthcare policies.