Going in the dessert direction

Flavouring is one of the main innovation directions in the world of spirits.

This article is available for reading in Trade magazin 2024/12-2025/01

Reflecting the flavours of various desserts is a common trend. The end-of-year limited edition Baileys liqueur brings the taste of cinnamon flavoured churros to consumers. As churros is a Mexican delicacy, the brand also recommends a cocktail made with a shot of tequila, called Baileys Cinnamon Churros Irish Cactus. //