The Hungarian buyer became faithless and conscious

The recession environment of the past period, started a long-term trend change in the Hungarian households' purchasing behavior.

According to the latest research of GfK Hungaria; The importance of prices appreciated, the rate of special promotional and discount purchases increased. In 2009, the number of retail chains visits by households increased and more and more people read special leaflets.
Similar to the Western European countries, the conscious consumer model also evolved in Hungary.