Focus on customer awareness

In 2009, the daily consumer goods purchased by households remained stable in nominal terms, compared to 2008, but the volume narrowed. Among the commercial channels, the supermarket channel has reached the highest growth.

The crisis made the consumers more prudent. According to the datas of economic analysts; as the result of negative effects; real earnings decreased by 2.5 percent and household consumption decreased by 7 percent. As a result, households are willing to visit more chains of stores in the hope of good offers – said Krisztina Kovács, Manager of Consumer Tracking Sector of GfK Hungária – reports piacesprofit.hu.