Absolut Vodka comes out with first bottle design update since 1979

Iconic Swedish vodka brand Absolut has unveiled its first design overhaul since the brand’s creation in 1979. Absolut joined forces with Brand Union, Destrito and Ardagh Group on the upgraded design. The bottle – originally inspired by an 18th century apothecary bottle – has kept its shape, but the brand’s medallion and quality seal have been refreshed.

The above article has also been published in Issue 2021/12-01 of Trade magazin.