Giving consumers real experiences

Róbert Pintér, a trend researcher with eNet told at a business forum organised by Samsung that the relationship between brands and consumers keeps evolving. In his view the most important thing for consumers isn’t what they get for their money any more, but what kind of experience a product or service gives them. Samsung has already developed solutions for various sectors: for instance they use a smart television at the store entrance which recognises customers’ faces and shows them products that might be of interest to them. Samsung also turns hotel check-in into an experience by giving guests a tablet, which they can use later to order food or browse for sightseeing routes.