Euroshop is opening its gates

EuroShop in Düsseldorf, the world’s leading trade fair for all capital goods requirements of the retail trade, is reaching out to China. From 13 to 15 May 2015 the new C-star will be the first EuroShop satellite event to target the Chinese market.

The reason for this expansion into the Middle Kingdom is a sheer necessity which has been discerned by Düsseldorf’s trade fair operators: “In all of China there is currently no high-quality national event similar to EuroShop. Yet China is a country where the retail trade – whether high-street retailers or e-commerce – has been growing fast and steadily for many years now,” says Hans Werner Reinhard, Deputy Managing Director of Messe Düsseldorf and Chairman of Messe Düsseldorf China Ltd.