The new marketing strategy of Siófok is ready

The three-year marketing strategy of Siófok has been completed in the scope of an EU project, which would reposition the settlement in the country's tourist offering, breaking with the party tourism image of the city – said Hoffmann Henrik,  chairman of the Siófok Tourism Association (SFTE), at a press conference on Tuesday.

The new marketing strategy will provide help to transform Siófok, which is the centre of party tourism nowadays, into a young, friendly, fun-packed holiday destination – said Hofmann Henrik, who is also the director of the local Residence Hotel – reports MTI.