The trade system that facilitates conscious purchase is completed

We can plan our purchases more conscious, our spendings will be more transparent, thanks to a new IT innovation. Thanks to the system money waste can be reduced, shopping can be made greener. The Laura cash register system is spreading rapidly in Hungary. Its further development is supported by European Union with 77 million HUF.

The trade system that facilitates conscious purchase by reducing waste, and also appropriate to analyze the customer habits was launched in Hungary in June – the developer of the system, the Laurel Group told. By joining to the system, informations can be sent to the network centre about the transactions of the regular customers. The traders thus obtain an integrated statistical service, and can carry out detailed analyzes of the traffic, they can launch profile linked promotions and marketing services.