Tesco announced an astonishing amount: it returned 12 billion forints worth of Clubcard coupons and vouchers to its loyal customers

By: Trademagazin Date: 2025. 09. 11. 12:37

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Nearly 12 billion forints worth of coupons and vouchers were redeemed by Tesco Clubcard customers in the 2024/25 financial year. The supermarket chain’s Clubcard program, which is the most widely used loyalty program in Hungary, began its journey of conquest fifteen years ago. In the decade and a half that have passed since then, thanks to numerous developments and expansions, it has become the Clubcard that customers know today – a tool that provides personalized offers, redeemable coupons and innovative services in addition to discounts.

Tesco’s loyalty program currently has 2.7 million card users per year. A significant portion of transactions are made using Clubcard, and users typically spend more than twice as much as customers without a Clubcard, which clearly shows how extensive the discounts available to them are. The popularity of the tool is not surprising; in the 2024-25 financial year, users redeemed vouchers worth more than HUF 6.35 billion by converting points earned after their purchases into HUF, and used coupons worth an additional HUF 5.48 billion to apply discounts on purchased products. This means that the supermarket chain returned a total of nearly HUF 12 billion to its loyal customers.

According to Tesco data, families with children use Clubcard the most and to the greatest extent, and they primarily apply discounts on dairy products, non-alcoholic beverages, vegetables and fruits.

Clubcard is more than a loyalty card. Card users can measure the benefits of Clubcard not only in personalized and cashier coupons, or in the discounts available to them. The supermarket chain also provides them with exclusive services such as the Scan&shop service, available only at Tesco, which makes an average of 65 thousand purchases per week even more convenient.

In addition to all this, Clubcard rewards and provides feedback, which means it is good for customers and useful for Tesco and the chain’s delivery partners, as the customer habits and trends that emerge based on card usage help companies to tailor their selection and inventory to customer needs.