This year’s Superbrands launched

The Superbrands program has been launched for the fifth time this year, while this is also the second year for the Business Superbrands program. The Superbrands program originated in the UK is now present in 82 countries. Hungarian Superbrands are selected on the basis of the PIPACS data base of the HPO. The Business Superbrand title is intended for the best B2B brands.