Autumn poultry consumption campaign starts
In November the Ministry of Agriculture, the Agricultural Marketing Centre (AMC) and the Poultry Product Council (BTT) launched a campaign to popularise poultry consumption. The activity informs consumers about the many different ways protein-rich poultry meat can be prepared. Billboards will be placed at 140 locations in the countryside and 200 places in Budapest, plus radio spots and online ads will also be used.
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