The Hungarian Corporate Collections Association has been launched

By: Trademagazin Date: 2025. 11. 04. 10:11

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The Hungarian Corporate Collections Association was established in Hungary based on an international model. The aim of the cooperation is to introduce the key players in corporate life to the universal Hungarian fine arts world and to familiarize them with the benefits of collecting. In this way, it will bring a new dimension to corporate employer branding, corporate branding, wellbeing, ESG goals, CSR commitments, and the strengthening of a responsible and value-mediating corporate image.

The founding companies are: Kempinski Hotel Corvinus, Equilor Wealth Office, Kész Group K-Arts Art Foundation and Pauker Printing House. The Association is operated by Art is Business – the association has been working on the value-based relationship between the domestic cultural and business spheres for many years, so that as many real and important collaborations as possible can be created.

The stated aim of the Association is to promote the active presence of domestic companies in the field of fine arts – through education, establishing relationships and providing an introduction opportunity for different generations of artists. Knowledge transfer is also essential, which is why curators and managers of international companies will hold conferences and workshops for the members of the Association.

The Association welcomes companies that already have collections or are open to corporate collecting, and who seek guidance and assistance in how to engage with visual art in the 21st century on a value-based but realistic basis.