The “Get It!” roadshow starts: Kiskőrös is the first stop

AMC will appear at the festival with a spectacular wooden house, where it will offer approximately 1,000 portions of fish tastings per day. Visitors can taste, among other things, smoked carp fillet with kifli rings, mayonnaise, mustard or remoulade sauce, as well as pâté made from smoked fish fillet with seasonal vegetables. In addition to gastronomic experiences, the offer is also enriched by children’s entertainment programs and quizzes.

The Agrarian Expo and Gastronomic Festival, which hosts the event, serves to present domestic producers and artisanal foods, and admission is free for everyone.

The “Kapj rá!” roadshow will also visit additional locations in the spring and summer, including the Balaton region and Pannonhalma. Interested parties can find out about the exact dates and locations on the campaign’s social media platforms, including the https://www.facebook.com/kapjra page.

Background of the campaign

The “Kapj rá!” campaign to promote fish consumption is implemented with European Union funds and domestic co-financing, and aims to encourage consumers to make fish consumption a regular part of their diet with inspiring messages and practical ideas. In addition to traditional media appearances, the initiative also addresses the population through digital platforms, social media and gastronomic collaborations.

The long-term goal of the campaign is to shape attitudes: to ensure that fish is not only a food associated with seasonal occasions, primarily Christmas, but also part of the diet of Hungarian families all year round. In Hungary, fish farming is carried out on approximately 26 thousand hectares, which creates an excellent opportunity for families to choose a more conscious, more valuable alternative during their everyday meals – even instead of less healthy, quick solutions.