Lidl launches digital loyalty programme

Hungary’s first only-digital, very complex loyalty programme Lidl Plus was launched on 20 May. There is no need for a plastic card and unlike other loyalty programmes, Lidl Plus offers exclusive discounts to these consumers who scan their digital loyalty card at the checkout when paying. Shoppers also get new weekly digital coupons and exclusive offers. What is more, the app can also be used at Lidl’s partners. //