Groceries were advertised most frequently in June

The ads of FMCG retailers reached the most 18-49 year old television programme viewers in June 2016 – reported Nielsen Audience Measurement Kft. In June 2016 the average viewer came across 65 commercials a day, 5 more than in June 2015. Hungarians were watching television programmes in real time for 259 minutes a day in this period, 1 minute longer than a year before.

Calculated at rate card price, companies spent HUF 96.8 billion on television commercials in the examined period, 20 percent more than in June 2015. FMCG retail’s GRP index was 7,709 points, 9 percent more than in the base period. On the list of the top 20 product categories we find typically seasonal products such as beer, carbonated soft drink, mineral water, vitamin, vitamin drink and ice cream.