Magazin: Every fourth forint spent on groceries goes to private labels

From total domestic grocery retail sales the value share of private label products grew to 25 percent in 2012 from the 24 percent of 2011. As regards volume sales, their share fell from 35 to 34 percent. Last year Hungarian consumers spent almost HUF 345 billion on private label products. Especially pet food and refrigerated product buyers prefer private labels: they had a 51-percent and a 45-percent share from category sales, respectively. HUF 50 billion was spent on private label household chemicals and cosmetics, this is 17 percent (up 1 percentage point) of the total revenue of the 70 categories audited by Nielsen.