Magazine: Price-value ratio is decisive when buying food

Nielsen conducted a survey in 55 countries, which revealed that 47 percent of Hungarian consumers are influenced in their food buying decisions by the price-value ratio of a product. 43 percent cited consumer price itself as the most important factor, while the next crucial element (28 percent) was if somebody already knew or used the product. Trusting the product came in at 22 percent, followed by promotions or price reductions at 20 percent.