Cooperation between Twitter and Nielsen

In the scope of the agreement, the brand owners can test the effectiveness of their campaigns with the help of mini-questionnaires on Twitter.

Twitter and Nielsen signed a research partnership – ClickZ writes. More and more brands are integrating Twitter campaigns into their online communication, so the more accurate measurement of their effectiveness became necessary. The parties have indicated that now in the test period, several major brand owners have tested the device. (mediapiac.com)